Platinum is among the finest, purest, and rarest precious metals. One of the strongest and most enduring of metals, it is also one of the heaviest. Platinum is ideal for jewelry that’s worn everyday because it shows little wear. If a piece of platinum jewelry is marked “Platinum” then it contains at least 95 percent pure platinum.
Platinum’s rich, white luster complements diamonds and other precious gems while its neutral color enhance a stone’s brilliance and depth.
As platinum’s pure white luster, strength and durability are recognized and admired; bridal couples worldwide are rediscovering platinum as the metal of choice for engagement, wedding and anniversary jewelry.
Modern knowledge of the metal dates from about 1736, when its existence in South America was reported by A. de Ulloa. Some of this platina [little silver], was taken to England, and soon thereafter many leading chemists published reports on it. A process discovered about 1803 by W. H. Wollaston for making the metal malleable made possible its commercial use for laboratory apparatus and other purposes. Although platinum was used as an adulterant for gold over a century ago, it is now considered the more valuable of the two.
Because platinum is superior to other metals in strength and durability, it offers a diamond the greatest protection. The breathtaking radiance of a diamond fused with the timeless elegance of platinum creates a rare and enduring symbol of love.